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False lashes and new step-by-step tutorials with augmented reality technology.
July 7, 2016
By: Christine Esposito
Editor-in-Chief
Sephora has added new exclusive features on its Sephora Virtual Artist application, including new false lash virtual try and a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology. Both debuted yesterday. “Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP of innovation. “Live Tutorials are a revolutionary new way to l...
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